About - Italia dei Sapori

50sTowards the end of the 50s, the Montanari family founded a farm in Massenzatico (a hamlet in the province of Reggio Emilia) with cattle and pig farms and over the years the head of the family, Eugenio Montanari, decided to focus his resources exclusively on breeding of pigs.

60sIn the mid-60s the Montanari family decided to start a small production exclusively of sausages and salami obtained using only the meat from the pigs of their breeding, shortly afterwards their son Renzo Montanari had the intuition to offer his products on the market of Milan with surprising results mainly due to the quality of the proposed product.

60sOver the years, given the increase in demand, it was decided to introduce the production of hams, cups and pancetta, thus completing its range offer without neglecting the peculiarities of its original product, namely the origin of the meat, exclusively from its own breeding , the treatment strictly in accordance with traditional recipes and the flavor that was to be the closest to that of the typical Parma tradition, particularities that can still be found today in the Italia dei Sapori production.

1969In 1969 the Montanari family inaugurated in Carpi the first store dedicated to free service (a forerunner form of supermarket), inaugurated and awarded by the mayor of Carpi, introducing innovations for the time at the forefront.

90sIn the mid-90s, the Montanari family under the leadership of Egidio, the son of Renzo Montanari, completed the whole range of their cured meats and began to create a sales network on the Italian territory.

2000sIn the 2000s the Italia dei Sapori brand was born, which allowed the Montanari family to offer their products throughout the European market, with excellent results.